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EMERGENZA is the brain-child of Italian Massimo Scialo (at left) and German Andrea Petricca. This is the Euro pay-to-play fest. This company has been going for about 13 years in Europe. Just recently they stretched their slimy fingers to the US. Everyone got the special myspace spam invite to join the fun and enter the chance to win special prizes (lots of equipment from instrument companies that are dumb enough to help sponsor this one), a trip to Germany for the last rounds and the biggest prize of all...five days on the Warped Tour (in 2007 downgraded to the RedGorilla Music Fest in Austin, TX) and six weeks of recording at Roastinghouse Studios in Malmoe, Sweden. and the chance to claim you are the BEST BAND ON THE PLANET (no fooling!). (Again, like Bodog's recording contract, there is no mention of who owns what, for instance, the music you create. If you enjoy the recordings of other Roastinghouse bands like Cloudscape, Cosmic Ballroom, Faithful Darkness and Timeless Miracle, maybe this is for you. Otherwise Roastinghouse looks just like any other studio. Here's an important FYI: The Sessions, the band that won the 2006 Emergenza Fest "didn't accept this prize"). The Emergenza “Battle of the Bands” represents themselves more as a festival but the basics are still the same. Emergenza requires an entry fee of $70, plus gives you 100 (damn!) tickets to sell. They say that you are not required to sell the tickets BUT if the votes are counted by popularity, that would be pretty much the only way you’ll get a vote. So your choice is buying into the ticket-selling idea or knowing that you’ll automatically lose going into it. It’s the Entertainment Catch-22. Emergenza is so established that all you need to do is google "Emergenza and your choice of expletives" and you’ll get the idea on all the happy bands that have tried this one. YOUR BAND'S CHANCE: 1 in 6,000. LEARNING ABOUT EMERGENZA THIS IS OUR OP-ED PAGE. THESE GUYS CONTACTED US. INSTEAD OF SIGNING RIGHT UP, WE RESEARCHED IT AND THIS IS WHAT WE FOUND. (We are providing the info and our take on it. Many people have weighed in, and here and even Wikipedia's got a disclaimer! It's up to you to make the call.) |
RESEARCHING EMERGENZA YOU WILL LEARN...
DIRECT FROM THE EMERGENZA WEBSITE: THE TWELVE "MUST DO's" (PROMO TIPS AND HINTS FOR YOUR BAND) It doesn't seem like "Must Do's" fall under the catagory of "tips and hints" but that's just an example of the wonderful world of Emergenza. If this actual check-list of things you should do to win doesn't set your "scam alarms" off, maybe there is no hope for you or your band. If you know me, you know I just can't resist making a few comments on something this bizarre and stupid. The real check-list is on the left and my rant is on the right. Think I'm kidding? Check it out for yourselves. |
OFFICIAL EMERGENZA CHECK-LIST
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SAY WHAT? !!!
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1 |
From the beginning explain to fans and potential punters that you may find researching sites (hit myspace or local ones) and going to gigs ( be active), that this is a Music Festival and there will be more than one show, and FAN support is fundamental at all stages and it will be a team effort. |
Get the pushy salesmanship rolling immediately. Think of yourselves as "The Insurance Salesmen of Rock". Let your friends know that one measley $10 show isn't going to cut it if they want to support your band. You can't win unless they are in this for the long haul - and what a haul it will be! |
2 |
Plan on a Party/barbecue, where you can gig and sell tickets. Try to add value to your event (keg of beer, drinking competitions etc.) by adding “special deals” and themes (dress like a punk?). |
So to play an Emergenza BOTB, they are suggesting you first put on your own show. Isn't this defeating the purpose of signing up for these things? If I can put on my own show, what do I need Emergenza for? How much is all this "adding to your event" going to cost my band? Kegs of beer and drinking competitions!? That sounds a little pricey to me. A theme show where everybody "dresses like a punk"?! "Giant nerd alert!" Here's one better: a theme night where everybody dresses like a sleazy Emergenza rep! My friends would like that. |
3 |
Plan each stage and give bonuses with each ticket purchased I.E. First round give a sample CD to ensure they are familiar with material. Second round include stickers/T-Shirt. Finals - Ticket price includes Transportation(bus rental) and Drinks on the way to show. |
Considering they give you 100 tickets to sell this might also be a little gouge to the pocketbook but yeah, I guess we can give out a CD-R with every ticket. We want to win afterall! Okay, we made it to the next round so now they suggest a free T-shirt with every ticket sold! Well, okay, if we get the shirts cheap at about $5 per shirt, that's only $500 extra. But damn! Those finals are going to break us up in business. Transpo and buying (our crowd - yikes!) drinks on the way to the show!? Why stop there? How about a free diamond ring for the gals and gold watch for the gents? How about we pay off your mortgage? |
4 |
Make all adverts/promo consistant and “uniform”- Info on tickets, Flyers, Websites must be correct and current. First impression is the key. Once someone has misinformation it is very hard to correct it. |
Whew! Finally something that isn't going to cost an arm and a leg! Now, I hate to bring this up, and I'm not trying to cause any problems, but at what point is Emergenza going to step in here and help promote this thing? |
5 |
Contact all local media (college or indie magazines and community radios especially) at least 5 weeks before a show to ensure they have time to include information in the local listings and increase the possibility of a preview/review of the performance. |
Again...Emergenza? Is anybody out there to help us? Where are you? Okay, magazines and radio...I guess we can handle that too. Got it. |
6 |
Email list Notices - Send a general info about the show 6 weeks out - include any promotion with sales (giveaways) 2 weeks out - reminder email - more involved and making sure people have the date out and pushing them to get their tickets early to avoid paying more at the door. Encourage them to reply whether they will be attending or not. Week of the show - Last chance Email. Make sure you stress the importance of their role at the show and thank them for the continued support. |
Keep up with the insurance sales tactics. More giveaways?! What do we giveaway this time...blood? Wasn't everybody satisfied with that bitchin' kegger we threw and all those T-shirts we passed out? What do you people want from us!!!? |
7 |
DON’T OVER BOOK - Try to avoid playing in the same market within 4 weeks of other show dates. No band can go against the laws of supply and demand. Remember you are competing against every venue and show in that area for those 2 weeks. If you just played, fans and music lovers are more likely to use their money to see an act that does not play as often or just a different band |
READ THIS ONE CAREFULLY! If you do this BOTB, Emergenza wants you to keep you exclusively to their shows. If you can't book 4 weeks out, and you keep advancing (with all those free CDs, T-shirts and drinks you've been providing everybody), you won't play a real show for MONTHS! How is this going to help my band? If I do get a legit show at a club I'm supposed to turn it down. Very helpful. |
8 |
Get Out and Meet People. No one will come see you if they don’t know you exist. Spend some time at clubs, malls, Coffee Shops, Music stores and force yourselves to speak with people you do not know. The more you do it the easier it will be.Show your face.Be able to describe your band and what your about in 30 seconds or less. Always Always have promo (flyers, CD’s, Tickets) on yourself. That goes for all members of the band. GO TO GIGS AND MEET OTHER BAND’S FANS. |
If you've already been in trouble with the law, I would suggest you skip #8. Go to malls, coffee shops and music stores and force yourself to talk to people you don't know. If there's one thing people love - it's pushy strangers giving them a 30 second description of their band. Hell, why don't we just go door to door like the religious doorknockers? And don't let those other slackers in your band drop the ball either. You all need to get out and meet the people/strangers. "The more you do it, the easier it will be" - as long as you don't get arrested for harrassment, that is. |
9 |
Look for non-traditional ways and places to advertise. Sporting event parking lots (tailgaters) Movie Theatre’s, Amusement parks. These people are all spending money on entertainment and like to have a good time. Remind them how much fun a live concert is. |
Yeah, I'll go to the amusement park, get on the roller coaster and scream my band's name as I fly by the waiting crowds! I'll stand up and shout my band name during the important part of the movie. They'll remember that! I'll get together with sports fans and see if they'll chant my band name along with their team. This will surely remind them how much fun a live concert is. |
10 |
Bar Hop/Costume Night - Get dressed up crazy, Nice, have a big sign with you, and go bar to bar in a concentrated area. Storm the place, Make a scene HAND OUT FLYERS/PROMO MATERIAL, Make sure they remember your presence then move on. Spend only 15-20 minutes per stop. |
Okay Emergenza, I think you're really going too far on this one. What is this? Candid Camera? And where is this help I'm supposed to be getting from your big fancy-pants organization? All right, anything to win. I'll dress like a clown, beat a big bass drum, run through bars hollering my band's name and passing out balloon animals with the Emergenza show date on it. |
11 |
Local Radio Shows, college radio, internet local radio - if they don’t have your CD, Why Not?!!! Let them know about the festival and about your band. |
This has got to be the point where Emergenza steps up to the plate and helps us out. We've worked hard to do everything so far, we've spent tons of cash on free giveaways, we're not playing any other shows...No, help's not coming on Step 11 either...more free CDs to pass out. In fact, notice that they suggest you mention Emergenza first...oh yeah...and then your band. |
12 |
Website band directory. Make sure your band is listed in ALL local band websites. This would make things easier for people in “the scene” to remeber your band and so taking more interest in what you are doing. |
Here it is. The last step. Here is where Emergenza is going to work their mighty magic of promo. We're ready for that corporate push that our inexperienced band needs. Poop! It's up to us yet again. Thanks, Emergenza, you've been a big help...NOT. |
BUT STILL, IF YOUR BAND WINS, MAYBE THIS HASSLE WILL ALL BE WORTH IT...
I believe that Emergenza’s best forte is playing fast and loose with the minor details of what you’ll get out of this contest, even if you are the big winners. If you sell all those expensive tickets, impress the “expert panel of judges” and battle right to the top you for weeks on end (and according to many bloggers the rounds just keep on a-comin'), you will get to go to some “Emergenza Fest” in Germany. However, Emergenza’s presence is only a part of a real-deal huge festival in Rothenburg, "a small medieval village in Barvria” Germany called the Taubertal Open Air Festival. The Emergenza website claims:
The INTERNATIONAL FINAL will be held in Germany at the TAUBERTAL OPEN AIR FESTIVAL, one of the top 5 European open-air festivals, alongside major international acts and in front of 20.000 people! |
"Man, playing in front of 20,000 people with major international acts! Damn, that would be pretty sweet!" But note that it says "alongside" major international acts. Unfortunately, much like BigTime Entertainment who rents crappy rock nights and then pretends they are the club bookers, Emergenza appears to trot out the “winners” to play on their "secondary stage" at the Taubertal Festival. If you’ve ever gone to one of those big mega-festivals you know the difference between the Festival Main- stage where The Red Hot Chilli Peppers play and the Coors-lite/KFUK stage where the local bands perform. A friend of ours calls it “Band Ghetto”. I’ll give you an example.
THIS IS THE PHOTO YOU'LL SEE WHEN THEY TALK ABOUT THE EMERGENZA FESTIVAL IN GERMANY
(Wow! There must be AT LEAST 20,000 people there, probably more! It’s gigantic!)
BUT THESE ARE A FEW PHOTOS OF THE REAL “FESTIVAL”
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This tactic is known as Bait and Switch. Be sure to check out their photos. There are a few bands that have varying amounts of audience but no matter how you slice it and dice it, it ain’t 20,000! More like 200 and I'm being generous. All the band photos appear to be shot purposely to avoid seeing what the crowd is like. Hell, you want to get really nerdy about it you can blow a few of the photos up and actually do a “head count”. There aren’t any that seemed to be more than 300 (and not all those people were looking toward the stage!). Maybe that’s where the wienerschnitzel cart was parked. And obviously if you pull one of those mid-morning slots, it’s going to be tough to get a wild crowd out of the thirty people that show up. Mostly they look like they just want to play haki-sak in the mud while you perform. Check out the photo at top-right. That's the huge main stage way down the hill! The one Grand Prize Winning band does finally get to play on the BIG STAGE...in the afternoon. |
PICTURES SPEAK LOUDER THAN WORDS: Go to their official site and check out all the photos for yourself
THE EMERGENZA VILLAGE |
If you want another really good example of how Emergenza plays fast and loose with the details, you have only to check out their write up on Emergenza Village. Read what Emergenza says about “Emergenza Village” and then see what it really looks like. This one just about made me wet my pants! Here’s the official write-up:
“It’s a space to gather, work, have fun, prepare the shows and keep the public informed. Find it on August 11, 12 and 13 in the Tauberthal Valley, a few steps away from the stage of the Emergenza 2006 Worldwide International Final. The Emergenza Village is a reserved area. To access the Village’s services a special pass will be provided by the organization to the invitees." ... from the Emergenza website |
LADIES AND GENTLEMEN...MAY WE PRESENT EMERGENZA VILLAGE

in reality, it appears to be a lot of yellow picnic tables and red tarp shelters.
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DJ BOOTH Every evening starting from 11:00 p.m. Emergenza Village turns into the coolest Tauberthal party. DJs will make our Village’s invitees dance, party, and have fun. After 11:00 the musicians participating in the final will be allowed to bring along an external guest to participate in the V.I.P. party. |
![]() - THE COOL BAR beers and soft drinks to all the Village’s invitees. - DRINK BAR A bar reserved to the business area where managers and executives can have an unlimited taste of beer, wine and/or soft drinks. |
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The International Emergenza Team in their plush headquarters at the Taubertal Open Air Festival in Rothenburg, Germany tallying up the winners. Here's a real comment from a former Emergenza rep I found on myspace. I will delete his name to protect him. Here he consoles a friend, who's band lost an Emergenza BOTB: |
Mike Turner from Chicago actually got propositioned to work for Emergenza! I won’t blow the surprise ending but this one is a hoot (but not to Mike at the time). It’s very well written, well worth reading and gives you the proper prospective on how this company is run. The whole story is amazing but I will say I really loved the part about how Mike wasn’t acting like an American! Here's Mike's blog from MYSPACE. |
Our old pals at the Portland Mercury weigh in on this subject with Matt Davis' article "For the Love of Money: Is the Emergenza Festival Ripping Off Local Bands?" |
I'm going to show two posts from CD Baby. These are from people who have specific detailed experiences with doing Emergenza Battles of the Bands. One is a post from "drmrsdad". This is a father who’s son’s metal band entered the Emergenza contest and his take on the whole thing. The other is from "Iain" who doesn't say what band he's in, but this is so detailed, he obviously lived through it. I'm just going to re-post them here because there are now many posts with mostly unfavorable rants, it's hard to read through everything to find them. If you want to read all the accounts (check out some of the pathetic Emergenza reps trying to defend the whole thing - and yeah, I just couldn't help but putting in my two cents, er $20 worth - and please enjoy the reply by the former Emergenza rep Ellie. She lists every virtuoso violin class she took in high school (!) and how she's played with people you never heard of! And oh yeah, she toured the Southeast...SHE LIVES IN THE SOUTHEAST! Wow, she really lets me have it! Yee-ouch, that's gotta hurt!). Read drmrsdad's and Iain's enlightened accounts of what a mess this is or check it all out on CD BABY: Ahh Emergenza, I say DON'T DO IT. It's ok to Play for no pay, but never PAY TO PLAY!!! by Iain on Monday May 14 2007 @ 04:55AM PDT Emergenza is a huge pile of Eurotrash Sh*t!!! Strong words you think!!, but, read on.... |
| BLOG FROM TALKBASS.COM - Bass players have it figured out. |
| BLOG FROM RAWKSUAWK.COM - Rockers have something to say. |
| SONICBIDS - Read the forum from these happy campers. |
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